Impact of Social Media Trends on Skin Health
The Rise of Extreme Tanning Challenges
Social media has become a powerful platform for spreading trends, but not all are beneficial. One alarming trend that has gained popularity is extreme tanning challenges, where individuals attempt to achieve deep tans as quickly as possible. Platforms like TikTok and Instagram have been flooded with videos showcasing sunbathers spending excessive time under direct sunlight or using unsafe tanning methods, often without adequate skin protection.
For example, the #sunburnttanlines trend on TikTok has garnered millions of views, encouraging dangerous tanning practices without emphasising the associated health risks. Social media influencers may unknowingly promote these harmful behaviors, making extreme tanning seem appealing while downplaying its consequences.
The Risks of Extreme Tanning
Tanning, whether from natural sunlight or artificial sources like tanning beds, exposes the skin to harmful ultraviolet (UV) radiation. UV exposure is the primary cause of skin cancer, including melanoma, which can be life-threatening. The misconception that a tan equates to a healthy glow is particularly dangerous. In reality, tanning is a sign of skin damage, as the body produces more melanin in response to UV exposure as a defense mechanism.
According to Better Health Victoria, there is no such thing as a safe tan. Both natural sunlight and artificial tanning beds emit UV radiation that can damage the skin and increase the risk of cancer. Skin cancer accounts for around 80% of all newly diagnosed cancers in Australia, highlighting the severity of the issue.
Extreme tanning can lead to:
- Increased risk of skin cancer, including basal cell carcinoma, squamous cell carcinoma, and melanoma.
- Premature aging, such as wrinkles, fine lines, and hyperpigmentation.
- Sunburns indicate acute skin damage and increase the risk of long-term complications.
- Weakened immune system function, as excessive UV exposure can suppress immune responses.
The Influence of Social Media
Social media platforms can normalise and glamorise risky behaviors. Young users, particularly teenagers, may feel pressured to participate in extreme tanning challenges to conform to beauty standards promoted by influencers. Misleading information, such as claims that a base tan can prevent sunburn or that tanning beds are a safe alternative to sun exposure, further exacerbates the problem.
In some cases, illegal tanning bed operations continue to thrive despite bans in places like Australia. Investigative reports have exposed illicit solarium networks offering high-intensity tanning services, further endangering individuals who seek quick tans at any cost.
Promoting Skin Health Awareness
Regular mole checks are a vital part of skin health maintenance. Many skin cancers, including melanoma, develop from existing moles or new abnormal growths. Early detection through professional mole checks can significantly improve treatment outcomes. Dermatologists and skin cancer clinics offer thorough mole mapping and digital monitoring to track changes over time, helping individuals catch potential skin cancers in their earliest stages. Self-examinations should also be conducted regularly, with individuals looking for changes in their moles’ size, shape, color, or texture. Raising awareness about the dangers of excessive UV exposure is crucial to combat these harmful trends. Dermatologists and health organisations can use social media to educate the public on safe sun practices, such as:
- Using Broad-Spectrum Sunscreen: Apply a broad-spectrum sunscreen with SPF 30 or higher to all exposed skin, reapplying every two hours after swimming or sweating.
- Wearing Protective Clothing: To reduce UV exposure, wear wide-brimmed hats, sunglasses, and clothing that covers the skin.
- Seeking Shade: Stay in shaded areas, especially during peak sunlight between 10 a.m. and 4 p.m.
- Avoiding Tanning Beds: Refrain from using tanning beds, as they emit harmful UV radiation that increases the risk of skin cancer.
- Regular Skin Checks: Schedule routine mole checks with a dermatologist or skin cancer clinic, and perform self-examinations to monitor any changes in moles or skin spots.
While social media can be a valuable tool for sharing information, it can also encourage harmful behaviors. The rise of extreme tanning challenges underscores the need for increased education on the risks of UV exposure. Skin cancer is one of the most preventable forms of cancer, and public awareness and proactive sun safety measures can make a significant impact.